ONLINE MAREKTING
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SEARCH ENGINE OPTIMIZATION
Search Engine Optimization, the ever-evolving quest to attain top search engine rankings. Heightened online visibility, lion's share of relevant traffic, and a brand building which works on autopilot.
These and other related features come as a natural byproduct for those with an established presence in top 10 Search Engine listings. However, with competition getting increasingly stiff online these days, it takes a bit more than getting to the top 10. Due consideration must also be given to factors such as Conversion optimization, user behavior analysis, and establishing a much wider presence online
What then is the role of conventional, white-hat SEO under the prevalent circumstances? An ideal SEO strategy should be an all-inclusive, customer focused approach. It should evolve and adjust as per the prospects, their online behavior, and make a website's presence felt in places that matters most.
PAY PER CLICK MANAGEMENT
We design a PPC campaign starting with geographic targeting, network targeting and keyword clusters that help define campaigns and adgroups. We then submit keywords, ads, bids, and landing page URLs to search engines within defined campaign structure to get lowest cost per action.
One of world’s most popular advertizing media, PPC campaigns can deliver results quicker than any other method one could imagine. Additionally, the degree of relevancy between Ads and the audience to which they are shown remains unparalleled. Creating, executing and refining a ppc campaign is the task of professionals, without which you may quickly find your budget exhausted on irrelevant clicks within a few minutes.
PPC is also a great marketing tactic for companies wishing to realize short-term results with a fixed budget. PPC can augment a product launch, create hype around an event, and even move prospects through a long sales cycle. PPC ads can focus on inexpensive keywords, while organic SEO can optimize around costly terms - balancing online marketing budgets.
SOCIAL MEDIA MARKETING
We offer a Social Media Marketing services designed to help companies leverage the power of sites like Facebook, LinkedIn, Twitter, YouTube and many others. We also offer other Web 2.0 marketing services which involve Social Bookmarking, Press Release Optimization, Blogging, Article Submissions, Video Optimization, Image Optimization, RSS feeds, amongst others.
We understand that the goal of any business is to perform and create maximum value in terms of new clientele/customers, visibility, exposure, satisfied client base, and turn over. Hence, our approach to Social Media Marketing is an effective process methodology that we have defined and refined into a solid mechanism from the initial analysis to achieving the desired objectives.
For clients interested in establishing a presence on social media sites, In order to ensure that the campaign is working effectively, our team monitors conversations, feedback, replies and comments related to the company/brand. We monitor traffic flowing to your website from social media channels via Google Analytics
AFFILIATES MARKETING
Affiliate marketing is a commission-based arrangement between a parent company and an affiliate. Affiliates are mostly webmasters who promote a particular product or service, and receive a percentage of profit on the sale. Although lucrative, affiliate-marketing arrangements are subjective and their suitability depends upon the nature of business.
We can help you decide if Affiliate marketing is right for your business, and in case it is, then designing and implementing a successful affiliate program. Increased traffic, leads and sales generation are all natural byproduct of a successful Affiliate marketing strategy. We set up, manage and monitor the entire Affiliate marketing campaign on your behalf, recruit new affiliates, and back this all up with advanced real time tracking & reporting.
A well-executed Affiliate marketing campaign results in increased sales for the parent company, as all work is done by affiliates with commendable results. Is this type of arrangement suitable for your business? Just give us a call and let us find out for sure.
SEARCH ENGINE MARKETING
Looking to market your product or services online with immediacy? Search Engine Marketing and its all-encompassing strategies can deliver the results. Whereas SEO serves as the long-term and cost effective method of refining the HTML coding and link-building strategies, SEM goes a step further.
In addition to SEO, Search Engine Marketing employs space buying, paid inclusion, paid placement and other related marketing techniques that grab prospect's attention immediately. Although comparatively expensive, a precisely drawn-out SEM strategy can generate new clients or sales much quicker. Online Entrepreneurs either use it as part of their SEO strategy, or employ at a later stage of the campaign to generate even more business.
If Search Engine Marketing services is what you are looking for, consider your search end at avenues consult. We would be glad to design a SEM strategy for your business that gives the best of both worlds- the immediate results as well as the long term planning.
NEWSLETTER MARKETING
Newsletter marketing invariably results in an increased frequency of purchases, size of transactions, and enquiry rates in addition to increasing client's loyalty. A great way to stay in touch with your existing clientele, and reach out to prospective customers. However, the task lies in managing a newsletter marketing campaign in a way that it never gets marked as spam.
As a website owner, you allow visitors to subscribe to your weekly/monthly newsletter. In return, you provide fresh industry information, news and latest developments straight to their inbox. They do not have to look for information anymore. Apart from being low cost, newsletter marketing takes another form of client servicing.
At Xpress Media, we take care of all aspects of your newsletter marketing campaign on your behalf. Scheduling auto responders, designing the right HTML template, embedding links to your website or sales page, and increasing the number of subscribers to your newsletters. With Newsletter marketing, Clients are now more likely to revisit your website